Q Acoustics – Integrated Campaign2019-03-25T14:49:30+00:00

Project Description

Q Acoustics SEO

Q Acoustics – Integrated Campaign

(SEO, PPC, Display, CRO, Social Media)

Q Acoustics is a multi-award winning UK loudspeaker manufacturer.  It was set up by parent company, Armour Home, in 2006 with the sole aim of developing a highly successful loudspeaker brand.   Q Acoustics is part of the stable of brands that includes veteran speaker cable manufacturer QED and Goldring phono cartridges.

THE BRIEF

– Support Q Acoustics with the migration of its website to a new platform

– Improve Paid Search ROI by 30%

– Increase organic search traffic by 20%

– Increase brand awareness via Social Media

– Improve conversion rate by 20%

STRATEGY & TACTICS

– Technical SEO migration strategy delivered

– “Expert” blog content produced by Two Way Digital

– Tactical SEO link requisition campaign implemented

– Actively managed PPC including Product Listing Ads (Google Shopping)

– Highly targeted Facebook campaign including paid content promotion and ads

– Dynamic product remarketing on Facebook and Google Display Network

RESULTS

– Having previously not been in the top 100, secured top organic search positions for terms such as “bookshelf speakers”; “floorstanding speakers” & “TV speakers”

– Reduced PPC costs by over 100% whilst driving direct sales revenue by over 150% yoy

– Organic traffic increased by 17% with

– Overall traffic increased by +25% whilst paid media costs reduced by 70%

– Increased brand exposure via paid search with an ROI of 18:1

– Highly successful Paid Social campaign increasing brand reach and customer engagement

0%
Traffic Increase
0:1
Return On Investment (PPC)
0%
Direct Sales Revenue

AWARDS

Q Acoustics marketing