Project Description
Q Acoustics – Integrated Campaign
(SEO, PPC, Display, CRO, Social Media)
Q Acoustics is a multi-award winning UK loudspeaker manufacturer. It was set up by parent company, Armour Home, in 2006 with the sole aim of developing a highly successful loudspeaker brand. Q Acoustics is part of the stable of brands that includes veteran speaker cable manufacturer QED and Goldring phono cartridges.
THE BRIEF
– Support Q Acoustics with the migration of its website to a new platform
– Improve Paid Search ROI by 30%
– Increase organic search traffic by 20%
– Increase brand awareness via Social Media
– Improve conversion rate by 20%
STRATEGY & TACTICS
– Technical SEO migration strategy delivered
– “Expert” blog content produced by Two Way Digital
– Tactical SEO link requisition campaign implemented
– Actively managed PPC including Product Listing Ads (Google Shopping)
– Highly targeted Facebook campaign including paid content promotion and ads
– Dynamic product remarketing on Facebook and Google Display Network
RESULTS
– Having previously not been in the top 100, secured top organic search positions for terms such as “bookshelf speakers”; “floorstanding speakers” & “TV speakers”
– Reduced PPC costs by over 100% whilst driving direct sales revenue by over 150% yoy
– Organic traffic increased by 17% with
– Overall traffic increased by +25% whilst paid media costs reduced by 70%
– Increased brand exposure via paid search with an ROI of 18:1
– Highly successful Paid Social campaign increasing brand reach and customer engagement
AWARDS
